Smile Campaign at City Centre Deira

This April we were honored to work with City Centre Deira in creating an amazing activation with incredible incentives!

This spend and win campaign was a huge success and definitely caused a lot of smiles.

With the design of the stand we wanted to make it accessible and open, following colors which were suitable for the campaign and the target audience. We have considered the

The redeeming process involved interaction from the customer’s side. The participants needed to smile or touch the screen to start the process and continue with inserting their unique code to receive their voucher.